One area that I have been planning to increase my interest in over the next few months is promoting CPA offers internationally, I already do a lot in Australia, USA & UK but they’re all English speaking countries, I mean real international markets with foreign language.
The most obvious problem is language. Unless you’re fluent in multiple languages you’re going to need translation. Keywords, landing pages & ad copy all need translating. My initial thoughts were to outsource this but I’ve just come across an interesting new tool called Google Translator Toolkit.
The Translator Toolkit makes the keywords and ad copy part easy, because they do it for you!!
Here’s what Google say about it
“To translate your keywords and ad text, upload an AdWords Editor Archive (AEA) file into Translator Toolkit, and Translator Toolkit will automatically translate them. You can then share your translations with your multilingual optimizers or professional translators, who can optimize and localize your campaign through Translator Toolkit’s campaign editor.”
I’m definitly going to be testing the Google Translator Toolkit in my upcoming international campaigns. If you want to, you check it out here: http://translate.google.com/toolkit
Let me know how it goes!